Ariela Safira is the Founder and CEO of Real, a mental health care company building a new therapy model rooted in health equity, affordability, and a true brand evolution, ensuring we all engage with preventative care and feel proud doing so. Starting her career at IDEO, she studied, researched and developed new concepts to approach mental health care and mental wellbeing. Building on her research, Ariela joined Cityblock, founding their first behavioral health clinic in Brooklyn, NY. Ariela earned a BS in Mathematics and Computational Science from Stanford University, where the impetus for her work in mental health care began. Later, she joined Columbia’s Clinical Psychology program to train as a therapist and left the program in 2019 to launch Real. She’s biked across multiple countries to fundraise for suicide prevention. Ariela is the recipient of the 2019 American Psychiatric Association’s Innovation Award, recognized as Forbes 30 Under 30, and Inc’s Top 100 Female Founders.