Dr. Jennifer Aaker

Dr. Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business. A behavioral scientist and author, Dr. Aaker is a leading expert on how purpose and meaning shape the choices individuals make, how money and time can be used in ways that cultivate long-lasting happiness, and how technology can positively impact human well-being. Dr. Aaker is widely published in leading scholarly journals and her work has been featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. Dr. Aaker co-authored the award-winning book, The Dragonfly Effect, and is the recipient of the Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, and the MBA Professor of the Year Award. At Stanford, she teaches classes including Designing AI to Cultivate Human Well-Being, Rethinking Purpose, A New Type of Leader, VR/AR: Scaling Empathy in an Immersive World, Power of Story, and Humor: Serious Business. Dr. Aaker serves as a board member and advisor helping companies and leadership teams with digital transformation, global brand building and embracing a new type of leadership for the innovation economy – one anchored on purpose, fueled by levity. Personally, she counts winning a dance-off in the early 1980s among her most impressive feats; and her abbreviated cooking skills have earned her family Doordash Platinum status.