Social Media Strategist

About this role

The Social Media Strategist will be the person behind Global Citizen Year’s social media presence and community. This role is for someone who eats, sleeps, and breathes social media and is excited to engage with a global community of young leaders and changemakers around the world. The Strategist will execute and help set our social media strategy to grow our presence on existing platforms and expand our presence to new platforms. The role requires creativity, attention to detail, and an analytical lens. We’re looking for someone who combines visual and verbal creativity and experience with a get-it-done attitude, and stays organized and calm under pressure.

Your opportunity for impact

Manage Social Media Platforms for Global Citizen Year:

  • Manage and execute Global Citizen Year’s social media strategy across all platforms to drive engagement, brand awareness and community; iterate and refine strategy along the way as needed.
  • Keep track of Key Performance Indicators; track results and analytics; draw meaningful conclusions and learnings from these metrics.
  • Hone and develop Global Citizen Year’s unique brand voice and tone.
  • Implement an editorial calendar to manage content and plan specific, timely marketing campaigns; manage weekly content calendar across all platforms.
  • Develop effective and engaging content across multiple social channels, in a variety of formats from written to visual to video and more:
    • Create high-caliber, original, on-brand, and shareable graphics, GIFs and short-form videos.
    • Create social content that educates our community on the issues they care about and that matter most in today’s world (i.e. racial justice, equity, immigration, climate, leadership, and more).
    • Curate content from our students to best convey and share the impact of Global Citizen Year programs.
    • Supercharge existing programming such as the Leadership in Action Speaker Series to build brand awareness and credibility.
    • Develop digital toolkits to share with our partners and community to help broadcast messaging about events, application deadlines, etc.
  • Help develop and execute strategies to increase engagement across platforms, including expansion to new platforms and systems for maintaining and improving engagement on existing ones.
  • Work with the team and consultants as-needed to design and execute digital campaigns

Who will thrive in this role

We are looking for more than just hard skills; we want teammates who will add value to our organizational culture by bringing these mindsets to their work:

  • Entrepreneurial and Adaptable: You are a skilled problem solver and self-starter. You are driven to experiment, find answers, and develop new systems. You are comfortable with ambiguity.
  • Articulate and Personable: You are an excellent communicator. You know how to write with clarity and personality and engage and inspire your audience.
  • Analytical and Creative: You combine analysis with innovation, and love diving into data to surface key insights, and then using those to improve results and innovate performance in unique and creative ways.
  • Connected to our mission: Something in your own life experience drives your passion for Global Citizen Year’s mission and vision.

The following skills are required:

  • 2+ years of experience running social media for a brand.
  • You’re intimately familiar with LinkedIn, Instagram, YouTube, Twitter, and Facebook, and not afraid to experiment with new platforms and trending tactics.
  • You have experience using Canva or an equivalent content creation tool.
  • You have a broad and clear understanding of social media metrics - you know what we should care about and how to track them to set and reach goals.
  • Must be comfortable researching and sharing information about today’s most pressing issues, such as racial justice, climate, leadership and anything else that global news dictates covering.
  • You have experience designing and running digital campaigns for a brand, for organic social media and in conjunction with paid digital marketing.
  • You are an excellent communicator and know the right method/medium to tell any story to have the most impact.

Bonus points if have/are:

  • You’re comfortable on camera and are excited to represent our brand on IGLives, TikTok, etc.
  • You always know what’s trending: You love staying current with what’s happening now, and know how to identify what’s important to whom, and leverage this to engage the people around you.
  • Experience with Adobe Photoshop, Illustrator, etc.

Your Legacy

This is your opportunity to build Global Citizen Year into a household name and a prestigious opportunity. Take your strategic marketing experience and ability to inspire a team to find and elevate a global crop of young people ready to take on our shared challenges.

Your stakeholders

These are the teammates you’ll be collaborating and engaging with most often

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Molly Lister Weissman

Director of Growth & Innovation

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Katie Markle

Associate Director, Creative

Ready to take the next step?

Learn more about the role, the team, and our organization by reviewing the position details below.

Global Citizen Year is an equal opportunity employer. We know a diverse team produces the best results and we believe our team should reflect the diversity of leadership we aim to inspire.

Applicants who contribute to this diversity are strongly encouraged to apply.