Social Media Manager

About this role

The Social Media Manager will be Global Citizen Year’s primary external voice, setting our social media tone and presence and managing our community. This role is for someone who eats, sleeps, and breathes social media and is excited to engage with a global community of young leaders and changemakers around the world - as well as think about how to utilize our social media platforms for our larger community of supporters (donors, alumni, parents of alumni, allies, etc). The SM Manager will set and execute a detailed social media strategy to grow our presence on existing platforms and expand our presence to new ones. The role requires creativity, attention to detail, and an analytical lens. We’re looking for someone who combines visual and verbal creativity and experience with a get-it-done attitude, and stays organized and calm under pressure.

Your Opportunity for Impact

Manage Social Media Platforms for Global Citizen Year:

  • Lead Global Citizen Year’s proactive and responsive engagement strategy across social media channels including Instagram, Facebook, Twitter, TikTok, LinkedIn, and YouTube to harness the power of our brand, educate on issues we care about, gain insights, and connect with our global community. The strategy should bring a critical lens towards diversity, equity, and anti-racism and take into account all stakeholder groups (potential students, potential students and families, donors, thought leaders, supporters, and more.)
  • Drive engagement, brand awareness and community; iterate and refine strategy along the way as needed.
  • Set and track Key Performance Indicators; track results and analytics; draw meaningful conclusions and learnings from these metrics.
  • Develop Global Citizen Year’s unique brand voice and tone for specific social media platforms.
  • Design and implement an editorial calendar to manage content and plan specific, timely marketing campaigns; manage weekly content calendar across all platforms.
  • Develop effective and engaging content across multiple social channels, in a variety of formats from written to visual to video and more:
  • Create high-caliber, original, on-brand, and shareable graphics, GIFs and short-form videos.
  • Conceive and execute influencer campaigns to build awareness.
  • Create social content that educates our community on the issues they care about and that matter most in today’s world (i.e. racial justice, equity, immigration, climate, leadership, and more).
  • Curate content from our students to best convey and share the impact of Global Citizen Year programs.
  • Supercharge existing programming such as the Leadership in Action Speaker Series to build brand awareness and credibility.
  • Develop digital toolkits to share with our partners and community to help broadcast messaging about events, application deadlines, etc.
  • Develop and execute strategies to increase engagement across platforms, including expansion to new platforms and systems for maintaining and improving engagement on existing ones.
  • Work with the team and consultants as-needed to design and execute digital campaigns

Who Will Thrive in this Role

We are looking for more than just hard skills; we want teammates who will add value to our organizational culture by bringing these mindsets to their work:

  • Entrepreneurial and Adaptable: You are a skilled problem solver and self-starter. You are driven to experiment, find answers, and develop new systems. You are comfortable with ambiguity.
  • Articulate and Personable: You are an excellent communicator. You know how to write with clarity and personality and engage and inspire your audience.
  • Analytical and Creative: You combine analysis with innovation, and love diving into data to surface key insights, and then using those to improve results and innovate performance in unique and creative ways.
  • Connected to our mission: Something in your own life experience drives your passion for Global Citizen Year’s mission and vision.

The following skills are required:

  • 4+ years of proven social media experience in a brand, agency, editorial setting or other relevant experience at a fast-growing, early stage brand
  • You have a deep understanding of how brands should use social media to show up authentically and engage with their community.
  • You always know what’s trending: You love staying current with what’s happening now, and know how to identify what’s important to whom, and leverage this to engage the people around you.
  • You feel comfortable working independently to manage a detailed and robust social media plan that successfully blends creativity with consistency
  • You’re intimately familiar with Instagram, TikTok, YouTube, Twitter, Facebook, and LinkedIn and are comfortable experimenting with new platforms and trending tactics. You understand consumer behavior and audience on each and how each platform can be used to foster engagement.
  • You have experience using Canva or an equivalent content creation tool.
  • You have a broad and clear understanding of social media metrics - you know what we should care about and how to track them to set and reach goals.
  • You have a deep understanding of how paid and organic content and strategies work together and how to maximize our channels accordingly.
  • Must be comfortable researching and sharing information about today’s most pressing issues, such as racial justice, climate, leadership and anything else that global news dictates covering.
  • You have experience designing and running digital campaigns for a brand, for organic social media and in conjunction with paid digital marketing.
  • You are an excellent communicator and know the right method/medium to tell any story to have the most impact.
  • You have experience managing relationships with external agencies and internal teams to create and manage original content.

Bonus points if have/are:

  • You’re comfortable on camera and are excited to represent our brand on IGLives, TikTok, etc.
  • Experience managing SM for a mission driven organization
  • Experience with Adobe Photoshop, Illustrator, etc.

Your Legacy

This is your opportunity to build Global Citizen Year into a household name and a prestigious opportunity. Take your social media experience to the next level and use it to inspire young people around the world to join Global Citizen Year and acquire the leadership skills to solve today’s most pressing challenges.

Position Logistics

Location: Global Citizen Year is headquartered in Oakland CA, but this position can be remote.

Start date: We are assessing applications as they arrive; ideal start date is February 7, 2022.

Compensation: The salary range for this role is $70,000 to $80,000. We are proud to provide a total compensation package that puts the person first. You can learn more about our benefits here.

Your stakeholders

These are the teammates you’ll be collaborating and engaging with most often

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Molly Lister Weissman

VP of Growth

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Katie Markle

Associate Director, Creative

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Gina Herrera Moreno

Marketing Operations Manager

Ready to take the next step?

Learn more about the role, the team, and our organization by reviewing the position details below.

Global Citizen Year is an equal opportunity employer. We know a diverse team produces the best results and we believe our team should reflect the diversity of leadership we aim to inspire.

Applicants who contribute to this diversity are strongly encouraged to apply.