Your Opportunity for Impact
- Creatively identify new and innovative marketing tactics that will accomplish programmatic growth goals.
- Develop marketing campaigns that target our different audiences, build brand awareness, and advance goals outside of recruitment.
- Spearhead our hypothesis driven marketing experimentation, from top of the funnel efforts through lead nurturing and conversion.
- Invigorate growth through expansion to new markets and audiences.
Drive Marketing Execution
- Design, lead, and execute marketing initiatives from start to finish across multiple channels (paid ads, paid media, and experiential or non-digital initiatives).
- Develop a structured approach to tracking & testing so that we can identify and invest in campaigns that perform the best and drive conversion.
- Manage and implement email marketing campaigns from lead to close.
- Manage and implement our referral program that currently drives over 30% of our program applications.
- Manage SEO and paid Social Media campaign performance.
- Vendor Management, particularly paid social and SEO.