Marketing Manager

About this role

We are looking for a Marketing Manager who will use savvy and innovative marketing to help us find the next generation of leaders our world needs now. As Marketing Manager, you will use digital marketing, sales, and research to expand brand awareness, drive our growth goals, and build and engage our community. The manager will develop and execute direct marketing campaigns, including email, paid search, social media, SEO, and other channels. We believe in rapid iteration, and are looking for a creative and enterprising marketer who can help us grow our brand awareness for all stakeholder groups through data-driven experimentation.

Your Opportunity for Impact

Think Big

  • Creatively identify new and innovative marketing tactics that will accomplish programmatic growth goals.
  • Develop marketing campaigns that target our different audiences, build brand awareness, and advance goals outside of recruitment.
  • Spearhead our hypothesis driven marketing experimentation, from top of the funnel efforts through lead nurturing and conversion.
  • Invigorate growth through expansion to new markets and audiences.

Drive Marketing Execution

  • Design, lead, and execute marketing initiatives from start to finish across multiple channels (paid ads, paid media, and experiential or non-digital initiatives).
  • Develop a structured approach to tracking & testing so that we can identify and invest in campaigns that perform the best and drive conversion.
  • Manage and implement email marketing campaigns from lead to close.
  • Manage and implement our referral program that currently drives over 30% of our program applications.
  • Manage SEO and paid Social Media campaign performance.
  • Vendor Management, particularly paid social and SEO.

Who Will Thrive in this Role

We are looking for more than just hard skills; we want teammates who will add value to our organizational culture by bringing these mindsets to their work:

  • Analytical: You break down complex information into actionable recommendations, and rely on data to make decisions.
  • Innovative: You think outside the box, and constantly look for fresh and creative approaches to improve results.
  • Collaborator: You like working with others, and believe that ultimately the best results come from shared investment and buy-in across all levels of a team.
  • Adaptable: You can adjust easily to new circumstances and demonstrate flexibility to changing situations.
  • Organized: You plan your work and tasks to align with your priorities, and manage your schedule to meet critical deadlines.
  • Continuous learner: You are forever in search of new information to stay current with best practices; you welcome feedback and deal constructively with criticism.
  • Results driven: You demonstrate a sense of urgency, and regularly stretch to accomplish goals and make things happen.
  • Connected to our mission: Something in your own life experience drives your passion for Global Citizen Year’s mission and vision.

The following skills are required:

  • Proven experience managing a diversified marketing growth strategy, optimizing channel performance to build brand awareness, driving traffic to our sites, increasing leads, and improving conversions.
  • Experience managing vendor relationships to maximize impact and investment.
  • 5+ years experience in a digital marketing role.
  • Demonstrated ability to use data to drive results and surface new opportunities.
  • Previous experience marketing for a youth audience.

Bonus points if you have/are:

  • Previous experience developing, selling, and growing a new product globally.

Your Legacy

Join our growth team to help expand the impact of our transformative programs by increasing the visibility and amplification of our mission across the globe.

Position Logistics

Location: Global Citizen Year is headquartered in Oakland CA, but currently our staff is working remotely. We are open to whether this position is based in Oakland or remote.

Start date: We are prioritizing applications received by November 19, 2021; ideal start date is January 22, 2022

Compensation: The salary range for this role is $80,000 to $92,000. We are proud to provide a total compensation package that puts the person first. You can learn more about our benefits here.

Your stakeholders

These are the teammates you’ll be collaborating and engaging with most often

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Molly Lister Weissman

VP of Growth

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Katie Markle

Associate Director, Creative

Ready to take the next step?

Learn more about the role, the team, and our organization by reviewing the position details below.

Global Citizen Year is an equal opportunity employer. We know a diverse team produces the best results and we believe our team should reflect the diversity of leadership we aim to inspire.

Applicants who contribute to this diversity are strongly encouraged to apply.