Director of Marketing & Communications

About this role

The Director of Marketing & Communications is a critical cross functional leader on the Growth Team. We’re looking for a dynamic storyteller, culture shifter and marketing master to develop and implement our marketing & communications strategy. The Director of Marketing & Communications will report to and partner with the VP of Growth to build and execute a robust strategy to increase brand awareness, attract supporters to our mission, and inspire Gen Z to create positive impact in the world.

Your Opportunity for Impact

Accelerate growth by leading the strategy and execution for all marketing and communications initiatives:

  • Lead the global demand generation strategy and execution for the organization.
  • Lead design and execution of multi-channel (organic search/SEO, Paid Media, Referral Marketing, Social, etc.) growth-marketing campaigns and communications efforts to drive brand awareness, revenue and scale.
  • Develop and implement communications strategy and messaging frameworks to powerfully communicate our mission and vision through relevant, engaging content across multiple stakeholders including students, donors and partners.
  • Lead, in partnership with the CEO/Founder & VP of Growth, a PR strategy that elevates our brand and organizational thought leadership, including our content and pitching calendar.
  • Set, oversee, iterate and improve our social media strategy and ensure proper implementation across all channels to increase engagement and brand awareness.

Drive revenue generated by Global Citizen Year Programs

  • Forecast, measure, and continuously analyze pipeline and revenue impact of all demand creation activities and experiments.
  • Own and create the marketing and student revenue strategy toward a sustainable and predictable student revenue channel.
  • Partner with the fundraising team to support all philanthropic marketing needs.

Lead & Develop the Marketing & Communications Team

  • Through coaching, mentoring, integrated strategy and direction develop the marketing & communications team so that each person can bring their full selves to work, learn and grow, enjoy their work, have impact in their role and strengthen the team as a whole.

Own the digital strategy and marketing technology stack:

  • Lead digital strategy at the organization to ensure efficiency, scalability, and effectiveness of efforts.
  • Own marketing department P&L management and set overall marketing budget.
  • Determine tech stack strategy and ensure smooth management of all vendor relationships.

Who will thrive in this role

We are looking for more than just hard skills; we want teammates who will add value to our organizational culture by bringing these mindsets to their work:

  • Continuous Learner: You look high and low for ways to improve your strategic abilities, management style, and opportunities for growth personally and professionally. You may be an avid podcast listener, reader or geek out on the latest trends on social media—whichever your preference, you perpetually seek improvement.
  • Collaborator: You know the best ideas & results are developed in collaboration with others—you thrive on cultivating high functioning teams where the sum exceeds the parts.
  • Persuasive: You are able to clearly communicate plans, ideas, projects and goals to get buy-in and motivate people on your team, and internal/external stakeholders.
  • Analytical and Creative: You combine analysis with innovation, and love diving into data to surface key insights, then using those to improve results and innovate performance.
  • Entrepreneurial: You thrive in environments of high growth and experimentation; leaning on your agility, quick pattern recognition and opportunistic tendencies to make it all work.
  • Connected to our mission: Something in your own life experience drives your passion for Global Citizen Year’s mission and vision.

The following skills are required:

  • Demonstrated track record developing and executing marketing and communications strategies that elevate brands and deliver revenue.
  • 10+ years experience in a multi-channel Marketing and/or Communications role.
  • 3+ years experience managing a team.
  • Executive-level communication ability. Must be able to clearly and persuasively communicate both verbally and in writing with staff at all levels.
  • Proven ability to use storytelling to increase brand awareness, through owned (social media) and paid marketing channels.
  • Extensive experience running marketing and communications campaigns utilizing social media, PR, digital marketing, and virtual events.
  • Expert knowledge of customer segmentation, journey building, A/B and multivariate testing is required.
  • Demonstrated ability to use data to drive results and surface new opportunities.
  • Strong understanding of measurement and tech solutions to advise on marketing tech stack and enhance our operational capabilities.
  • High proficiency in Salesforce, Intercom, Google Analytics, Mailchimp, Wordpress and Zapier required.

Your Legacy

This is your opportunity to make Global Citizen Year a household name. With you, we will build, strengthen and evolve our marketing and communications to ensure our storytelling inspires our stakeholders, our thought leadership influences change, and our organization is synonymous with the type of leadership we need in the world.

Your stakeholders

These are the teammates you’ll be collaborating and engaging with most often

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Molly Lister Weissman

Director of Growth & Innovation

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Gina Herrera Moreno

Digital Marketing Manager

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Katie Markle

Associate Director, Creative

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Aparna Kothary

Director of Technology Operations

Ready to take the next step?

Learn more about the role, the team, and our organization by reviewing the position details below.

Global Citizen Year is an equal opportunity employer. We know a diverse team produces the best results and we believe our team should reflect the diversity of leadership we aim to inspire.

Applicants who contribute to this diversity are strongly encouraged to apply.