Director of Growth Marketing

About this role

Global Citizen Year is seeking an entrepreneurial and innovative Director of Growth Marketing to help develop and own execution of our growth marketing strategy, increasing our brand awareness and growing the number of participants in our programs. Reporting directly to the VP of Growth, this role will be responsible for managing a diverse team of marketers, recruiters, and creative contributors to identify and execute on opportunities to drive growth. This is an exciting opportunity that comes at a unique pivot point for the organization. We are looking for someone with a proven track record of scaling up a new product or revenue channel to achieve our mission of launching a new generation of leaders.

Your Opportunity for Impact

Lead Global Citizen Year’s Marketing Team to Successfully Meet and Exceed Growth Goals:

  • Own the marketing lifecycle, strategy and execution for Global Citizen Year: This includes customer acquisition, engagement, conversion, close, and retention. At Global Citizen Year this means expanding the market of students aware of and interested in our programming, educating them on what we do and tracking them through to the submission of an application for our programs.
  • Develop and execute our marketing strategy, inclusive of online and offline channels: optimize paid and owned media channels to maximize acquisition, test new channels and markets, and iterate to unlock growth.
  • Manage comprehensive Marketing Team; bring out the best in our growing marketing team that includes a Marketing Manager, Marketing Operations Manager, Social Media Manager, Assoc. Director of Creative & Content, Multimedia Storyteller, Marketing Design Manager as well as Recruitment Specialists.
  • Work with the VP of Growth to set key performance growth targets and create a budget.
  • Own marketing budget and manage against growth goals; iterate and reprioritize as-needed based on performance.
  • Utilize content and brand marketing resources to introduce Global Citizen Year to new audiences.

Be an idea machine

  • Combine inventive thinking with data insights to identify new opportunities to drive acquisition growth and drive brand awareness.
  • Employ rapid iteration and thoughtful experimentation to create the most successful customer journey.

Who Will Thrive in this Role

We are looking for more than just hard skills; we want teammates who will add value to our organizational culture by bringing these mindsets to their work:

  • Develops Others: You are invested in the success of others, and use positive and constructive feedback to coach your team to do their best work.
  • Inspiring: You bring energy and enthusiasm to your work and the team. You motivate others to take on new challenges and achieve outstanding results.
  • Adaptable: You can adjust easily to new circumstances and demonstrate flexibility in rapidly changing situations.
  • Resourceful: You know how to leverage the experience, expertise and work of others to overcome challenges and limitations.
  • Self Motivated: You set your own goals and timetables to produce results, and can work independently to achieve success and realize potential.
  • Enterprising: You are always looking for the next idea or opportunity that will generate increased business, success, or growth.
  • Connected to our mission: Something in your own life experience drives your passion for Global Citizen Year’s mission and vision.
  • Innovative: You think outside the box, and constantly look for fresh and creative approaches to improve results.
  • Perceptive: You read between the lines. You hear what’s not always explicitly said. You always have a pulse on what’s happening with your team and with your goals.

The following skills are required:

  • 8+ years experience in a marketing function.
  • Love and passion for team building; proven track record of leveraging growing marketing team to meet and exceed goals.
  • Hands-on experience working across the full marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels).
  • The ability to translate quantitative and qualitative data/insights into strong marketing strategies, combining strategy and execution.
  • Success owning and managing a budget, forecasting, and delivering on monthly goals.
  • Strong track record of effective collaboration with a diverse group of stakeholders including internal teams, senior leadership team and external stakeholders.
  • A data-driven mentality combined with a bias towards action.
  • Proven ability to leverage multiple data sources to develop hypotheses and execute rapid test and learn strategies.
  • Experience with channel testing methodology, lifecycle marketing programs and multiple attribution models.
  • Experienced in bringing new products to market including market testing, strategy building, promotion and more.

Bonus points if have/are: Experience in a growth-stage company.

Your Legacy

We envision a world where there is a critical mass of leaders with the REAL power skills of the 21st century – resilience, empathy, agency, and leadership. We believe this is necessary to build a more just, equitable, and sustainable world. You will help us achieve that vision by significantly growing the number of aspiring young leaders worldwide who know about and are inspired to join our programs.

Position Logistics

Location: Global Citizen Year is headquartered in Oakland CA, but currently our staff is working remotely. We are open to whether this position is based in Oakland or is remote.

Start date: We are prioritizing applications received by January 21; ideal start is February 2022.

Compensation: The salary range for this position is $120,000 - $130,000. We are proud to provide a total compensation package that puts the person first. You can learn more about our benefits here.

Your stakeholders

These are the teammates you’ll be collaborating and engaging with most often

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Molly Lister Weissman

VP of Growth

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Katie Markle

Associate Director, Creative

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Gina Herrera Moreno

Marketing Operations Manager

Ready to take the next step?

Learn more about the role, the team, and our organization by reviewing the position details below.

Global Citizen Year is an equal opportunity employer. We know a diverse team produces the best results and we believe our team should reflect the diversity of leadership we aim to inspire.

Applicants who contribute to this diversity are strongly encouraged to apply.